The Boulder Creek Business Association follows the “Four Point Approach” of the Main Street America Program (™) to empower “locally-owned, locally-driven prosperity” and improve the quality of life for it’s community as a whole.  The "'Main Street Approach' is a time-tested framework for community-driven, comprehensive revitalization.” While we evolve together towards accreditation, you can read more about MSA here:

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https://www.mainstreet.org/ourwork/theapproach